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Upper Design
Upper Design is an interior design company that develops innovative and original projects with enthusiasm and competence, delivering unique and cozy environments to its customers aiming at the art of organization and wellness.
It develops each space with creativity, always allying functionality with safety. Each detail is thoroughly studied before being executed in order to maintain the harmony and functionality of each ambience.
Renata Gramicelli
It all began in 1997, when Renata Gramiceli graduated with a degree in Interior Design and Arts. Since then, she has completed numerous projects in Brazil, always focusing on creating functional and aesthetically pleasing spaces.
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After relocating to Florida, Renata founded a residential and commercial painting company in 2012. Since then, she has been actively involved as a manager, providing customer support, overseeing material procurement, supervising job sites, and offering color consulting services.
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In 2017, she earned a Bachelor of Science in Interior Design in South Florida and founded A&R Essential Design, expanding her services to include comprehensive interior design projects.
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Now entering a new phase with a renewed identity, the company has rebranded as Upper Design — a name that reflects growth, transformation, and sophistication. This new identity also highlights the company’s focus on high-end design services, featuring premium materials, refined aesthetics, and a luxury design experience.
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This evolution comes with a very special partnership: a professional collaboration with a longtime friend and fellow college alum. Together, they combine complementary expertise and creative visions to deliver even more personalized and innovative solutions.
Upper Design specializes in residential and commercial projects, design concept development, vacation homes, home staging, and virtual consulting — always committed to transforming spaces with safety, well-being, and a unique experience for every client.
Natália Coutinho
With a passion for aesthetics and functionality, Natalia Coutinho began her journey as an interior designer in Brazil in 1998. After a pause to pursue family and professional growth, she resumed her formal education in Interior Design in South Florida in 2014, deepening her expertise with a fresh, international perspective.
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Throughout this time, Natalia owned and actively led Classic Touch Interiors, a company specializing in residential, commercial, and marine upholstery. As owner, manager, and textile design consultant, she helped clients bring sophistication and comfort to their spaces through custom fabric solutions — a role she continues to fulfill with dedication and expertise.
Now, bringing years of hands-on experience and creative insight, Natalia has partnered with her longtime friend and colleague to launch Upper Design — a name that reflects growth, transformation, and sophistication. This new identity also highlights the company’s focus on high-end design services, featuring premium materials, refined aesthetics, and a luxury design experience.
Her work blends functionality with refined aesthetics, always tailored to the unique needs of each client. With deep knowledge of materials, a global design sensibility, and a commitment to excellence, Natalia continues to transform everyday spaces into inspiring environments. She is fluent in English, Portuguese, and Spanish, allowing her to connect with a diverse clientele across cultures and borders.
Mission
Creating exclusives, functionals, and safe projects, inspiring a positive response and giving any space a majestic look that reflects the personality and lifestyle of our clients, always focusing on quality, punctuality and transparency.
Vision
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Establish Upper Design as a sophisticated interior designer company in the USA and in Brazil;
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Keep a work environment where we are a dynamic team, treating each other, our vendors and our clients with respect and dignity to develop outstanding projects;
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Interact with clients to understand their dreams and goals, always looking for their satisfaction;
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Being consistent to be able to deliver the best service experience;
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Effectively contribute to the local community;
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Keep the focus on our ideals to always be able to measure the priority of our decisions.
Values
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Appreciate the ethics, the teamwork and the cost-effectiveness;
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Develop each project with creativity, attention to detail, dedication and innovation;
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Captivate our client and, mainly, maintain our commitment to always service them with excellence, enthusiasm and agility;
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Respect everyone, and treat their investment with transparency, besides acting with soundness and with financial planned accordingly with each budget.